The importance of using a URL shortener
It doesn't matter how good your content is or how valuable your services are if you're not getting the right number of visits and ultimately clicks. To increase the number of clicks, your posts, from headline to the featured image, to the URL, should be optimized. Speaking of URL, did you know of the importance of shortening your links? Shortening your links is very important for several reasons, some of which are:
- Shorter URLs increase traffic to your websites. Clients are less likely to click your links if they're not shortened. Normal links don't get shared as often because they take up a lot of space in e-mails or texts. Besides, they get corrupted in the process too often.
- Using a URL shortener helps you track the number of clicks. Link shortening tools give you analytics that helps you track your clicks. You would be able to track the source of your clicks and the time when they happened. This way, you will be able to track your progress and have a better idea of which posts or websites are working best for you to adjust your strategies accordingly.
- Shortening your links increases brand awareness. Using a link shortener, you can customize your short links to include the name of your website or your services, which raises your brand's visibility and recognition.