How does SEO work ?
If you are not new to search engine optimization, then you must have known why search engines work so hard to provide you with great results and why you should care, we can talk about how SEO works in a little more detail.
Search engines have spiders — not the creepy kind, but the automated robot kind.
These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a search page on your site. They collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.
With over 200 ranking factors used by Google in their algorithm, there are a lot of things to consider, and actions that can be taken to try to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized, and therefore how well it ranks.
The on page factors are exactly what they sound like: Things that are actually on the page. This includes title tags, content, site speed, page URLs, image alt tags, internal linking, and more. Off-page factors, meanwhile, are almost entirely based on links to your site from other sites.
It’s important to keep in mind that these bots are automated computer programs and not actual humans. That means they have some limitations.
They can’t access a website like a human would, because they don’t actually see the website: they crawl the code of the website. This means they can’t see images or videos, nor are they impressed by flashy designs or audio clips.
Search engines are used by people when they have a query and are searching on the internet for the answer. Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. There are three steps to how search engines work: crawling, which is the discovery stage; indexing, which is the filing stage; and ranking, which is the retrieval stage.
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Thanks for sharing. It was really helpful.